7-9766 51 Ave NW
Edmonton, AB T6E 0A6


Our History

Custom Edge started in Edmonton over 30 years ago with Dave Potter and his sporting goods store, Inside Edge. He needed branded t-shirts and equipment decals, but his standards were high, and nobody in the business came anywhere close to meeting them. So, like any young business owner, Dave said, “Forget it, I’ll do it myself.” Big surprise: he did it well. Maybe too well, actually, because the sporting goods store eventually turned into a graphics company.

Dave worked out of his garage for several years until he brought in partners and made the change to Custom Edge. The company has continued to grow, and over time we’ve partnered with other businesses like LP Tent to offer our customers a wider range of retail products. But we still stay true to the idea that started it all: when something needs to be done right, we do it ourselves.

Our Philosophy

We became Custom Edge because nobody in the business was doing good work and we knew we could do it better. In fact, even today, our competitors often ask us to fulfill their orders for them, and they bring us the projects they can’t finish themselves. If you’re working on something challenging, you might as well cut out the middle man and bring it to us, because we’ll probably end up doing it for you anyway.

Promotional branding is about more than just adding a logo to an item. It’s about thinking differently, doing the work creatively, and giving brands an edge they can’t get anywhere else. We even infused that belief into our logo: the symbol is both an upward arrow and a display case, showing how we always work to elevate and showcase your brand.

But we also believe you shouldn’t have to pay an arm and a leg to get that custom edge. The work costs what it costs and there’s no way around it, but we don’t believe in hidden fees or surprise rate hikes. By cutting out the middleman, you pay less and get more for your money. And you get to work with the best of the best while you’re at it.

Because we are the best. Thirty years ago, today, tomorrow, and every day after that. That’s our philosophy, and it’s our promise to you.

Our Team

Dave Potter

Branding Manager
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As branding manager, Dave manages sales, administration, graphic design, and the overall Custom Edge brand. He likes that the company allows him to be creative and to do work differently from other print shops. Dave spends his rare free time snowboarding, mountain biking, and skateboarding.

Lorin Angell

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Lorin provides sales and customer service and handles issues head-on, promptly, and professionally. He likes working with cool companies and people, and he likes the even cooler work the company does for them. Lorin spends his free time with his kids on the water and hitting the trails on his mountain bike.

Scott Watson

Graphic Design
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Scott specializes in the graphic design, marketing, and sales side of the business. He likes the fact that Custom Edge has a strong company culture and allows for plenty of creativity. Outside of the office, Scott enjoys skateboarding, snowboarding, concerts, travelling, and sending it.

Find out how we can help.

Visit our store or contact us, and we’ll help you find exactly what you need.

Contact Us